We only collect what we need to run the campaign. We never sell your information, and you can ask to see it, change it or delete it at any time.
Who we are
The Campaign for Youth Wellbeing (“we”, “us”) is based at the Centre for Economic Performance (CEP) at the London School of Economics and Political Science (LSE). Because the campaign is part of LSE, LSE is the data controller for the information collected through this website under UK data protection law: the UK GDPR and the Data Protection Act 2018.
That means LSE’s privacy policy and data protection policy, and any CEP privacy notices, apply to everything we do. You can read LSE’s at lse.ac.uk/lse-information/privacy-policy. This policy adds the detail that’s specific to the campaign: what we collect on this site, why, and how we look after it. Please read them together.
If you have a question about this policy or your information, email us at [privacy contact email].
Who runs the website for us
This website is designed, built and managed for us by The Junior Group Limited (The Junior Studio). The Junior is our data processor. It handles your information only on our written instructions, under a data processing agreement, and can’t use it for anything of its own.
The Junior uses a small number of trusted services, called sub-processors, to run the site:
- Webflow, which hosts the website.
- Tally, which runs our sign-up and story forms.
- Make, which moves form responses and site logs securely between these tools. It also runs an automatic AI check on placard words, to catch offensive words our filter missed. Only the placard word is checked.
- Google Workspace, where we keep the placard and MP email logs (Google Sheets) and get alerts about blocked placard words (Gmail).
- GoatCounter, which counts visits so we can see which pages are useful. It doesn’t use cookies or track you across other sites.
Each one is bound by data protection terms and only gets what it needs to do its job.
What we collect
We only ask for what we need. What that is depends on what you do.
- Add your name: your name, email address and anything else the form asks for, such as your postcode, and whether you’d like updates.
- Make a placard: the word you choose, the colour and size you pick, whether you download or share it, and the page you were on. This isn’t linked to your name or contact details.
- Share your story: your story, your email address so we can get back to you, your first name if you give it, whether we can quote you, and which page you used. Anything else is only what you choose to tell us.
- Find your MP: the postcode you type goes straight from your browser to the UK Parliament website to look up your MP, and Parliament’s own privacy notice covers that. We don’t see or keep your postcode. If you press the button to email your MP, we note which MP it was (their name, party and constituency), the page and the time, so we can count letters to each MP. We don’t record who you are.
- Bring your organisation: your name, role, organisation and work contact details.
- Email us: your message and your contact details.
- Visit the site: anonymous information about how it’s used, such as which pages are viewed, the type of device and the country you’re visiting from.
When you write to your MP, the letter goes from your own email account. We never see it, or whether you sent it.
How we use it
- To count how many people back the campaign. We only ever show the total, never your name.
- To count how many letters go to each MP, without knowing who wrote them.
- To send you campaign updates, if you’ve asked for them.
- To read the stories you send, and share them if you’ve said we can.
- To work with organisations in the coalition.
- To reply when you get in touch.
- To keep the site working, secure and useful.
We never sell your information, and we never let anyone else use it for their own marketing.
Our legal reasons
The law says we need a reason to use your information. Ours are:
- Consent, for email updates and for stories. You can withdraw it whenever you like.
- Legitimate interests, for counting support and letters to MPs, checking placard words, working with partner organisations, replying to you and understanding how the site is used. We’ve checked these don’t outweigh your rights.
Some of what you share is more sensitive. Backing a campaign can say something about your political views, and a story might mention your health or mental health. The law calls this special category data. We only use it with your explicit consent, and only for the campaign.
Your story
We may quote stories on this site, in reports and on social media to make the case for young people. We’ll never use your full name without asking first, and we’ll leave out anything that could identify you if you’d prefer.
If you change your mind, tell us and we’ll stop using your story and remove it from anywhere we control. We can’t recall anything that’s already been printed.
Young people
This campaign is for young people, and we want to hear from you. If you’re 13 or over, you can sign up or share your story yourself. If you’re under 13, please ask a parent, carer or teacher to fill in the form with you.
How long we keep it
We keep your information only for as long as the campaign needs it:
- Sign-up details, until you unsubscribe or the campaign ends.
- Stories, until the campaign ends or you ask us to delete yours.
- Organisation contacts, while you’re part of the coalition.
- Emails, for as long as we need to deal with what you’ve asked.
The placard and MP email logs don’t include your name or contact details, and we keep them until the campaign ends. Within 12 months of the campaign ending, we’ll delete or anonymise everything we hold. Visit statistics are only ever kept in anonymous form.
Where it’s stored
Some of the services we use are based outside the UK, including in the EU and the United States. When your information leaves the UK, it’s protected by safeguards approved under UK law, such as the UK–US data bridge or the International Data Transfer Agreement.
Cookies
We don’t use advertising or tracking cookies. We only count visits with GoatCounter if you choose “Accept analytics”, and it doesn’t use cookies either.
Our cookie policy lists everything the site stores in your browser, what it’s for and how to change your choice.
Your rights
You can ask us to:
- show you the information we hold about you
- correct anything that’s wrong
- delete it
- limit or stop how we use it
- give it to you in a format you can take elsewhere
You can also withdraw your consent at any time, and unsubscribe from emails using the link at the bottom of every email. To make a request, email [privacy contact email]. It’s free, and we’ll reply within one month. You can also contact LSE’s Data Protection Officer at glpd.info.rights@lse.ac.uk.
Complaints
If you’re unhappy with how we’ve handled your information, please tell us first so we can put it right. You can also complain to the Information Commissioner’s Office (ICO) at ico.org.uk or on 0303 123 1113.
Changes to this policy
We’ll update this page if anything changes, and the date below will show when. If it’s a big change, we’ll let people who’ve signed up know.
Last updated: 1 November 2026.